In 2007 three lovely ladies from Borås in Sweden decided to use their extensive knowledge of design, purchasing and marketing to form the highly creative and successful brand ‘Kids Concept’ (registered trademark of SWEDEN Concepts AB) specialising in children’s room accessories, play furniture and wooden toys, soft furnishings and much more. 


With the growing trend for children's décor, they found that certain unique items were missing from the market, so the inspiration of Kids Concept was born. By coordinating our products by colour and concept as well as showing how to mix and match our designs, we aim to help the customer easily create a stylish coordinated design. 

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